If you have your own website(s), you may have noticed a couple of days ago that the PageRank (PR) of your site(s) changed. Yes, it’s that time again, when Google do a soft-shoe shuffle and change how things work.

What seems odd with this update is that established White Hat sites have lost PR whereas newer or Black Hat sites seem to have done pretty well.

If you’re not familiar with those terms, White Hat refers to sites that are built to provide quality content for visitors and are built and added to over time. Black Hat sites are built in a day (or less) and are made up of RSS feeds, scraped content and/or free or PLR articles. Black Hat sites are designed to make money from Adsense and/or affiliate marketing. The idea is not to worry about the quality of any one site but to build 10s, 100s or 1000s of them. While each site may only make between $0.20 and $0.50 per day on average, having lots of ‘em means the money adds up.

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adsense, affiliate marketing, black hat, google, Google Stuff, quality content

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